2 Car Brands to Avoid If You Don’t Want to Lose Money

If you’re a true car guy, you know the feeling.

You see a car that hits your heart like a lightning bolt — and suddenly your brain goes silent.

But if you want to buy a car that doesn’t lose money, you have to ignore your heart sometimes and think like an investor.

There are two brands I would avoid if I wanted to stop losing money:

1. Maserati (Even the Modern Models)

Maserati makes beautiful cars. They sound incredible. They feel special.

But that doesn’t translate to value retention.

Here’s why Maserati is a risky brand to buy for investment:

Unreliability & Maintenance Costs

Maseratis have a reputation for being expensive to maintain and unreliable.
That alone pushes resale values down because buyers fear future costs.

Weak Brand Equity

Maserati doesn’t carry the same brand strength as Porsche, Ferrari, or Lamborghini.
This weak brand equity increases depreciation and reduces long-term demand.

The Sad Reality

Cars like the MC20 are stunning and fantastic to drive — but they’re still poor investment cars because buyers won’t pay a premium for them in the future.

2. Modern Ferrari (The Ones You Think Will Never Lose Value)

This one will upset some people — but it’s true.

We all love the dream of buying a Ferrari.
We’ve all imagined ourselves owning a Purosangue, SF90, or 296.

And yes — Ferraris like the F40 have become insane investments.

But the modern lineup is different.

Why Modern Ferraris Are Depreciating

• Oversupply: Ferrari is producing more cars than before

• Less desirable design: Modern styling is polarising

• Less emotional appeal: Turbo and hybrid systems are less romantic

This combination is killing values.

Owners are now losing money on cars they thought would never depreciate.

The Truth About Car Investment

A great car is not always a great investment.

A car investment requires:

• Strong brand demand

• Limited supply

• Long-term desirability

• Emotional value that lasts decades

That’s why the old modern classics (like the F40) are skyrocketing, while new models are losing value.

Want to Avoid Losing Money on Cars?

Researching what to buy and what will hold its value takes hours.

That’s why I’ve done the hard work for you.

I’ve spent a ridiculous amount of time building a non-generic list of the 100 best investment cars to buy in 2026 — focusing on cars that are:

• Underappreciated

• Last of their kind

• Where the buyer market is growing

👉 Click here to access the list