3 Supercars to Avoid as Your First Supercar (They Depreciate Fast)

Buying your first supercar should be exciting — not a financial mistake.

Most first-time supercar buyers lose money not because supercars have to depreciate, but because they buy the wrong ones at the wrong point in the cycle.

If I were buying my first supercar today, these are three cars I would avoid due to heavy depreciation and weak long-term demand.

Ferrari 296 GTB: The Demand Isn’t There

The Ferrari 296 GTB has already shown significant depreciation — and the reasons are structural, not temporary.

Despite the Ferrari badge, market demand for a V6 hybrid Ferrari simply isn’t strong enough to support long-term values.

Why the 296 GTB struggles:

• V6 configuration lacks emotional appeal

• Hybrid complexity with no “last of its kind” status

• Large production numbers

• Overshadowed by more desirable older V8 and V12 Ferraris

This isn’t a car collectors are fighting over — and without strong collector demand, depreciation is inevitable.

Maserati MC20: A $150,000 Lesson in Depreciation

The Maserati MC20 is one of the clearest examples of modern supercar depreciation.

• New in 2023: ~$300,000

• Today: ~$150,000

• Loss: $150,000 in just three years

That’s a 50% loss — painfully fast for a six-figure car.

Why the MC20 depreciates so heavily:

• Weak brand investment confidence

• Limited collector demand

• No historic halo status

• Oversupply relative to buyers

Aston Martin Vanquish: History Repeating Itself

The new Aston Martin Vanquish is already following a familiar pattern.

The previous DBS Superleggera suffered heavy depreciation, and there’s little evidence this generation will be different.

Common Aston Martin depreciation factors:

• High production numbers

• Frequent new model releases

• Soft residual values historically

• Limited global collector demand

Aston Martins can be incredible cars — but they’re rarely good first supercar investments.

The Real Problem: Buying the Wrong First Supercar

Your first supercar sets the foundation for every car you buy after it.

Buying a heavily depreciating car means:

• Less equity for the next upgrade

• Higher ownership stress

• Selling at a loss becomes unavoidable

The truth is simple:
Great supercars exist that don’t lose money — but you have to buy correctly.

Want to Buy Cars That Don’t Depreciate?

I’ve helped 5,000+ car enthusiasts stop buying cars that lose them money and start owning good cars that don’t depreciate.

I’ve spent a ridiculous amount of time manually putting together a non-generic list of the 100 best investment cars to buy, focused on:

• Under-appreciated models

• Last-of-their-kind drivetrains

• Where buyer demand is growing

• Cars still early in their value cycle

👉 Click here to access the list

If you avoid the wrong first supercar, everything else becomes easier.