Sometimes the best investment lesson comes from someone else’s loss.
In this case, the first owner of this Ferrari lost £220,000 — and it happened faster than most people expect.
The car is a Ferrari GTC4Lusso, and it’s a perfect example of how buying the wrong Ferrari can destroy value.
Ferrari GTC4Lusso Depreciation Explained
When new in 2018, a Ferrari GTC4Lusso would have cost over £350,000 once options were added.
Fast forward to today.
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Original price (2018): £350,000+
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Value today: ~£130,000
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Total loss: –£220,000
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Time period: 8 years
That’s a brutal level of depreciation for a car wearing a Ferrari badge.
Why the Ferrari GTC4Lusso Lost So Much Money
Not all Ferraris are investment cars — and the GTC4Lusso highlights why.
Key reasons for its depreciation:
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High production numbers
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Front-engine GT configuration
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Four seats limit collector demand
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Overshadowed by more desirable Ferrari models
While the GTC4Lusso is an excellent car, it was never positioned to be a strong financial asset.
The Cost of Buying the Wrong Ferrari
A £220,000 loss doesn’t just hurt — it limits every future purchase.
Buying a heavily depreciating car means:
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Less capital for your next upgrade
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Higher ownership stress
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Selling at a loss becomes unavoidable
This is exactly what first-time Ferrari buyers want to avoid.
The Truth About Cars and Depreciation
Depreciation isn’t random.
Cars that lose money usually share the same traits:
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Mass production
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Weak long-term collector demand
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No historic or emotional significance
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Poor timing in the value cycle
Meanwhile, investment-grade cars follow the opposite pattern.
Want to Buy Cars That Won’t Depreciate?
I’ve helped 5,000+ car enthusiasts move away from depreciating cars and into good cars that don’t lose money.
You can now access a 24-page guide covering the 100 best investment cars to buy in 2026, selected using Autofolio’s bespoke automotive investment process.
Inside the guide:
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100 under-appreciated cars
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Models early in their value cycle
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Last-of-their-kind drivetrains
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Opportunities to profit from your passion
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Learn from the £220,000 mistake — not your own.





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