Why New Ferrari Models Are Depreciating So Fast

Ferrari has always been seen as a safe place to park money.

But something has changed.

New Ferrari models are now facing heavy depreciation, and for a brand built on exclusivity, that should worry owners — and collectors.

Models like the 296 GTB, SF90, Roma, and even the Purosangue are losing value far faster than buyers expected.

So what’s actually going on?

Oversupply Is Killing Ferrari Residuals

Ferrari’s strength has always been controlled production.

Recently, that discipline appears to be slipping.

Higher production numbers and broader model lineups have increased supply, while demand has remained relatively flat. When more cars chase the same number of buyers, prices fall — even for Ferrari.

This is exactly what we’re now seeing in the used market.

Questionable Design Is Turning Buyers Away

Design matters — especially at Ferrari price points.

Recent models have moved toward:

• Smaller turbocharged engines

• Hybridisation

• Sharper, more polarising styling

While this appeals to new buyers and shareholders, it’s not always what car guys actually want. As a result, older, more emotionally engaging Ferraris are becoming more desirable — and more valuable.

Owners Are Losing Serious Money on New Ferraris

Buyers of modern Ferrari models are discovering something painful:

They’re not immune to depreciation anymore.

Owners of cars like the 296 and Roma are losing six figures far quicker than expected, despite buying into one of the world’s most prestigious brands.

This is a major shift in Ferrari’s value proposition.

The Smarter Alternative: Modern Classic Ferraris

While new Ferraris struggle, older modern-classic Ferraris are quietly strengthening.

One standout example is the Ferrari F12 Berlinetta.

Why the Ferrari F12 Is Gaining Value

The Ferrari F12 ticks every box collectors care about:

• Last front-engined V12 Ferrari designed by Pininfarina

• Naturally aspirated V12

• Timeless, elegant proportions

Prices for the F12 are now creeping upward and may soon overtake Ferrari 812 valuations — a pattern seen before with other Pininfarina-designed Ferraris.

Cars like the 550 Maranello and F40 followed the same trajectory.

History doesn’t repeat, but it often rhymes.

Ferrari’s Identity Is Changing — Values Follow

Ferrari appears increasingly focused on:

• Volume

• Electrification

• Shareholder growth

That may make sense on paper — but it changes what collectors value.

As Ferrari evolves, the last-of-their-kind cars become more desirable, not less.

Don’t Buy the Wrong Ferrari

Depreciation isn’t random.

It follows patterns — and right now, the pattern is clear:

• New Ferraris are risky

• Timeless, low-supply Ferraris are strengthening

I’ve spent a silly amount of time building a non-generic list of the 100 best investment cars to buy in 2026 — cars that are:

• Underappreciated

• Last of their kind

• Where the buyer market is growing

👉 Click here to access the list