If you're choosing between the Ferrari Purosangue and the Ferrari F12 Berlinetta, you need to understand one uncomfortable truth: one of these cars is draining owners of six figures, and the other is quietly appreciating. 

Ferrari Purosangue: A Depreciating SUV

The Purosangue is Ferrari's first SUV — produced in volume and already shedding serious value. Despite its jaw-dropping spec and prancing horse badge, early owners have lost over £170,000 in just a few years of ownership. Volume production, combined with a growing used market, means supply is outpacing demand. This is one of the most expensive mistakes you can make in a car purchase.

Ferrari F12 Berlinetta: The Last of Its Kind

The F12 Berlinetta is a completely different story. It's the last front-engined V12 Ferrari designed entirely by Pininfarina — a proper driver's car and a genuine collector's piece. A growing market of enthusiasts recognises just how special this car is, and the numbers are reflecting that. F12 prices are now holding firm and beginning to climb.

The Investment Case

This comparison isn't just about two Ferraris — it's about understanding what makes a car an asset versus a liability. The Purosangue is a modern SUV in a crowded luxury market. The F12 is a last-of-its-kind V12 GT that will never be made again. The market knows the difference.

Don't Buy the Wrong Cars

The difference between financial pain and financial gain in the collector car market comes down to research. Autofolio has put together a non-generic list of the 100 best investment cars to buy in 2026 — under-appreciated, last of their kind, and where the buyer market is growing. 

Ready to invest in the right cars? 

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