Lando Norris's Ferrari F40 Is Back on the Road. He's Already Made Nearly €2,200,000 on It.
This is the moment that matters. Lando Norris, 2025 Formula One World Champion, McLaren driver, the man who became the youngest Briton to win an F1 title, was spotted in London driving his Ferrari F40 on Monaco plates. Parked on a quiet street at night, the Rosso Corsa paintwork catching the streetlights, it looked exactly as it should: one of the greatest cars ever made, being used exactly as Enzo Ferrari intended.
It is also great to see it back at all. Because in January 2025, this car went viral for entirely the wrong reason. Norris was away when a friend took the wheel outside Monaco, lost traction exiting a left-hand corner, and made contact with the guardrails. The footage circulated everywhere. The F40 irreplaceable, 1,315 ever made was damaged.
It has now been repaired. And it is back. And Lando is back in it.
The Investment Case In Numbers
Norris purchased the F40 in late 2024. At the time, the market for a well-documented, well-maintained F40 in standard specification was approximately €2,300,000.
Today, the median sale price for a Ferrari F40 across all publicly recorded 2026 transactions is $3,230,000, roughly €3,000,000. For an example with celebrity provenance, documented ownership by a current Formula One World Champion, the premium is explicit and well-established. Market data places concours-quality or celebrity provenance F40s in the $3.5 million to $4.5 million range, with exceptional examples above that.
Norris paid approximately €2,300,000. His car is now worth approximately €4,500,000. Likely more, given that he is a reigning F1 World Champion who bought the car in the same period Lewis Hamilton acquired his own F40, an event that generated global media coverage and materially reinforced collector interest in the model. The F40's status as a car that every Formula One champion seems to want is not a coincidence. It is a data point.
On a €2,300,000 purchase: a gain of approximately €2,200,000 in under two years. Before any adjustment for the provenance premium his specific ownership adds on top of the market rate.
The Crash Did Not Hurt the Value. Here's Why.
The January 2025 crash raised a question that any serious collector would ask: does damage history affect the F40's value permanently?
The answer, for a properly restored example, is nuanced. The car has been repaired. Ferrari F40s have been rebuilt from significantly worse damage and gone on to sell at full market value with complete documentation of the restoration. What matters is the quality of the repair, the transparency of the history, and the provenance surrounding it, all of which are, in Lando's case, exceptionally well-documented given the global media coverage the crash received and the subsequent restoration at the Ferrari factory.
Celebrity provenance adds value. A crashed-and-repaired F40 owned by the reigning Formula One World Champion, restored to road condition and photographed in London, carries a story that makes it more memorable and more traceable than a standard example with a quiet service history. In the collector car market, a documented, interesting history, including adversity overcome, frequently adds rather than subtracts from long-term desirability.
Why F1 Champions Keep Buying F40s
The ItalPassion article that covered Lando's London sighting noted something remarkable: there are now ten Formula One drivers or world champions who own or have owned a Ferrari F40. Mansell. Prost. Berger. Alesi. Massa. Button. Vettel. Alonso. Norris. And now Lewis Hamilton, who acquired his own F40 from a barn find, restored it at the Ferrari factory, and described it as the car of his dreams.
This is not coincidence. Formula One drivers understand performance machinery at a level most buyers cannot approach. They know what genuine engineering significance feels like from behind the wheel. They know the difference between a car that is fast and a car that is irreplaceable. And they keep arriving at the same conclusion: the F40, with its 2.9-litre twin-turbocharged V8, its composite bodywork, its five-speed manual, its total absence of electronic aids, is the most honest, most demanding, most rewarding road car ever built. And there are 1,315 of them. That number is not going up.
The F40 was originally priced at approximately $400,000 when new in 1987. Adjusted for inflation, that figure is roughly $1.16 million in today's money. The market trades it at $6 - $8 million for a standard example in the US. The mathematics of genuine scarcity, combined with a car that every serious enthusiast on earth recognises as a landmark, produce an appreciation curve that has been moving in one direction for forty years and shows no structural reason to reverse.
Lando Is Living Proof
Lando Norris is twenty-five years old. He is a Formula One World Champion. He lives in Monaco. He bought a Ferrari F40 in late 2024 for approximately €2.3 million, crashed it, or rather his friend did, in January 2025, had it repaired, and was spotted in London this week driving it on a quiet street as though it were the most natural thing in the world.
His investment is up approximately €2.2 million in under two years. He gets to drive an F40. These two things are not in conflict.
That is what owning the right car looks like. Not the most convenient car. Not the newest car. Not the car with the best warranty or the lowest running costs. The right car, one with genuine mechanical significance, genuine scarcity, and a growing pool of buyers who understand exactly what it represents.
Lando understands this. An increasing number of Formula One champions understand this. The car market at large is catching up.
Don't buy the wrong cars. I've spent a significant amount of time putting together a non-generic list of the 100 best investment cars to buy in 2026, under-appreciated, last of their kind, and where the market of buyers is growing.
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