Not every desirable car is a smart buy. Here are three cars that, despite their appeal, are likely to lose you significant money in 2026. 

1. Ferrari 296 GTB

The 296 GTB is a genuinely impressive machine — hybrid V6 power, stunning looks, Ferrari badge. But it's over-supplied in the used market and prices are falling. The issue is that modern Ferraris lack the scarcity and character of their 2010s predecessors. If you want a Ferrari that holds its value, look at modern classics — not new production cars.

2. Audi RS3 (New Generation)

The new RS3 is a brilliant hot hatch, but hype fades. Early examples of previous RS3 generations have already seen values slide — and the same pattern will repeat. If you want an Audi that appreciates, you need to look at 2000s RS models or the manual V10 R8. Those are the Audis with genuine collector appeal.

3. Any Current Maserati

Maserati produces genuinely beautiful cars. But the brand continues to struggle with a reputation for poor reliability and severe depreciation. Despite improvements in recent years, buyer confidence in Maserati as an investment remains low. These cars lose money — consistently.

What Should You Buy Instead?

The answer lies in identifying cars that are under-appreciated, represent the end of an era, and where the buyer market is growing rather than shrinking. Autofolio has done that research for you with the Investment Cars 2026 guide. 

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