Rod Stewart's Ferrari F50.£400,000 in 2011.Over £9,000,000 Today.

In 2011, you could have bought a Ferrari F50 on the open market for £400,000. No allocation. No dealer relationship. No waiting list. Just knowledge and a cheque.

Today, investment-grade Ferrari F50s sell for over £9,000,000. The highest publicly recorded sale reached $12,210,000 in January 2026. 

Rod Stewart's specific example — Rosso Corsa, delivered to him in 1997 through Maranello Concessionaires. 

THE INVESTMENT CALCULATION:

Purchase price (2011, open market)                £400,000

Inflation-adjusted cost (today’s money)           £603,000

Current value — investment-grade examples         £9,000,000+

Inflation-adjusted profit                         £8,397,000

Inflation-adjusted return                         1,392.5%

Overall record (January 2026)                     $12,210,000

What Made the F50 the Right Car

The F50 was the most misunderstood halo Ferrari at launch. It sat between the celebrated F40 and the technologically dramatic Enzo, and was dismissed by some journalists initially. That misreading was one of the great investment opportunities the collector car market has ever offered.

• The engine was a Formula One car: A direct development of Alain Prost’s 1990 Ferrari 641 F1 engine, enlarged from 3.5 to 4.7 litres for road use. Rear suspension attached to the engine casing — exactly as in a racing car. The F50 was, honestly, a road-legal Formula One car with two seats. 

• 349 examples — one fewer than Ferrari could have sold: Ferrari’s own spokesman confirmed it: they produced one fewer car than demand research required. The last rolled off the line in July 1997. One was kept for the factory museum. 

• Ferrari’s first carbon fibre monocoque road car: Full carbon fibre tub, as used in Formula One since the early 1980s. F1-derived pushrod suspension front and rear. 1,230kg. Over 400kg of downforce at top speed. 

• No power steering. No ABS. No driver aids: The F50 trusted the driver completely. That analogue purity — now impossible to recreate under current regulatory requirements — is exactly what the collector market values most urgently in 2026.

The Market in 2025–2026

Prior to August 2025, the record for a publicly sold F50 was approximately $5.5 million. Then Ralph Lauren’s Giallo Modena example appeared at RM Sotheby’s Monterey and sold for $9,245,000 — nearly doubling the previous benchmark in a single auction. The F50’s era of standing in the F40’s shadow is over.

The Investment Principle the F50 Proves

The F50’s trajectory from £400,000 in 2011 to £9,000,000+ today is not an anomaly. It is the investment principle Autofolio is built around: the right car, bought at the right moment, held as the market catches up.

I have helped 5,000+ car guys go from buying bad cars that lose them money to owning good cars that don’t depreciate. The F50 at £400,000 in 2011 was the right car. So was the Ferrari 430 Scuderia at $160,000 in 2016. So was the Lamborghini Aventador SVJ at $600,000 in 2024. Each required knowledge in advance. The cars that look like those three right now — underappreciated, genuinely limited, carrying significance the market hasn’t fully priced — are in the 2026 guide.

“Thoroughly recommend. Superb service and attention to detail. Extremely reliable. Just what you want.”

— Duncan Kreeger, Owns a Ferrari 458 Speciale

I’ve manually put together a non-generic list of the 100 best investment cars to buy in 2026 — under-appreciated, last of their kind, and where the market of buyers is growing. 100 cars that still have the potential to grow in value. 100 opportunities to profit from your passion.

👉  Access the 100 Best Investment Cars for 2026

👉  Access the 100 Best Investment Cars for 2026