Why Some Cars Lose You £40,000 — While Others Make You £20,000

I’ve helped 5,000+ car guys move from buying bad cars that lose them money to owning good cars that don’t depreciate.

The biggest mistake I see?
Most people don’t understand the difference between buying a depreciating car and buying an appreciating one.

And that mistake can easily cost you £60,000+.

Let me show you exactly how.

What Is Car Depreciation?

Depreciation is simple:
It’s when a car falls in value over time.

A painful real-world example

In 2021, you could have bought a BMW G82 M4 for around £85,000.

Today, that same car is worth roughly £45,000.

That’s a £40,000 loss in just 5 years.

No bad driving.
No crash damage.
No mistakes.

Just buying the wrong type of car.

What Is Car Appreciation?

Appreciation is the opposite.
It’s when a car increases in value over time.

A smarter alternative

In 2021, you could also have bought a BMW E46 M3 for around £30,000.

Today, good examples are worth £50,000+.

That’s a £20,000 gain over the same period.

The £60,000 Difference No One Talks About

Let’s put that side by side:

• BMW G82 M4: –£40,000

• BMW E46 M3: +£20,000

That’s a £60,000 swing purely based on what you bought.

Painful if you chose wrong.

Why Car Guys Keep Getting This Wrong

At our core, we’re all car guys.

We buy with emotion.
We chase the new thing.
We fall for hype, performance, and social media noise.

Manufacturers know this — and they flood the market with oversupplied cars that feel special but aren’t.

Meanwhile, the cars that quietly appreciate tend to be:

• Underappreciated at launch

• Last of their kind

• Limited in supply

• Loved by a growing buyer demographic

You Can Own Cars That Don’t Depreciate

The idea that “all cars lose money” is wrong.

This proves you can:

• Enjoy great cars

• Protect your capital

• And in many cases, make money doing it

You just need to know what to buy — and what to avoid.

How to Stop Buying Cars That Lose You Money

That’s why I’ve spent a silly amount of time putting together a non-generic list of the 100 best investment cars.

Cars that are:

• Under-appreciated

• Last of their kind

• Where the market of buyers is growing 

👉 Click here to access the list