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The Ferrari Luce Just Sold for $40 Million. Here's Why That's Not an Investment.

The Ferrari Luce Just Sold for $40 Million. Here's Why That's Not an Investment.

At Monterey Car Week, RM Sotheby's sold the first production Ferrari Luce. Chassis 0 for $40,000,000. The pre-sale estimate was $1.1 million. The car's actual retail price starts at $640,000. Someone paid 62 times the list price. The Luce is...

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Lamborghini Aventador LP700-4 in Giallo Orion

Lamborghini Aventador +$170,000 in 3 Years

This is a Lamborghini Aventador LP700-4 in Giallo Orion. 2023: $180,000. 2026: $350,000. A gross three-year return of $170,000. A nominal CAGR of 24.8% per year and a real, inflation-adjusted CAGR of 21.1% per year. Bought on the open market....

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Chris Evans' Ferrari 288 GTO: The £9 Million Lesson in Car Investing

Chris Evans' Ferrari 288 GTO: The £9 Million Lesson in Car Investing

Some of the best investment lessons come from making mistakes.  Take Chris Evans' white Ferrari 288 GTO, part of his famous "White Collection." It's a case study in what happens when you sell an appreciating asset too early and a...

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Afzal Kahn's LaFerrari: What It Teaches Us About Investing in Supercars

Afzal Kahn's LaFerrari: What It Teaches Us About Investing in Supercars

When people think of "investment assets," they usually picture stocks, property, or gold. But for a growing number of collectors, cars are the new alternative asset class and few examples make that case better than Afzal Kahn's LaFerrari. Kahn, the design...

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The BMW M4 CSL Is Misunderstood. And Significantly Mispriced

The BMW M4 CSL Is Misunderstood. And Significantly Mispriced

The BMW M4 CSL was produced in 2022 and 2023. Global production was capped at 1,000 cars. In the UK, just 100 right-hand-drive examples were allocated. The starting point was the M4 Competition already one of the most capable performance...

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The VW Beetle RSi: 1 of 250. £35k in 2020. £68k Today

The VW Beetle RSi: 1 of 250. £35k in 2020. £68k Today

The RSi was Volkswagen's answer to a question nobody had asked: what if the New Beetle, the retro-styled, cheerful runabout that had been relaunched in 1998 was rebuilt as a serious performance car? The answer involved borrowing the 3.2-litre narrow-angle...

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Ferrari 430 16M: The Naturally Aspirated Special That's Quietly Tripled in Value

Ferrari 430 16M: The Naturally Aspirated Special That's Quietly Tripled in Value

If you want proof that the right classic Ferrari can be a genuinely brilliant investment, you won't find a better case study than the Ferrari 430 16M. In our latest video, we go deep on this car: why Ferrari built it,...

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Ferrari 360 Challenge Stradale

Ferrari 360 Challenge Stradale: $185k in 2018. $1,000,000+ Today

What the Challenge Stradale Is The Ferrari 360 range ran from 1999 to 2005. The standard 360 Modena was a 3.6-litre naturally aspirated V8 producing 400 horsepower a genuinely great car that sold in significant numbers and gave a generation...

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Audi B7 RS4 Blue

Audi RS4 B7 Avant vs New RS5

The RS4 B7 was produced between 2006 and 2008. It is, by any measure, the last true analogue RS4 estate. The last one with a naturally aspirated engine and a proper manual gearbox. The engine is a 4.2-litre naturally aspirated...

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