Why Selling Your Car at Auction Costs So Much — And What You Can Do About It

Why Selling Your Car at Auction Costs So Much — And What You Can Do About It

Harry Edworthy

Ever wondered why selling your car at a traditional auction feels so expensive?

It’s because leading auction houses charge 10–15% to both the buyer and seller — and here's why:

  • Huge Overheads - Global offices, fancy venues, in-person events, print catalogs, full-time staff… all that needs to be paid for.
  • High marketing spend to justify prestige - Glossy brochures, luxury videos, international PR — they’re selling their brand, not just your car.
  • Their business model is not flexible - Many still rely on decades-old systems that don’t scale digitally — and you're left footing the bill.

At Autofolio Private Sales, we do things differently.

We’re a team of four — no high-rent office, no bloated marketing budget. Instead, we create curated, client-led sales experiences that are modern, efficient, and far more personal.

We generate over 10 million organic impressions every month, connecting buyers and sellers in a smarter, more human way.

Whether you’re thinking of selling now — or just curious about the market — we’d love to connect and show you how it can be done better.

Let’s talk.

No pressure, just honest advice.

Click here to get your free valuation 

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